From July to September 2019, an edition of the touring film screening program, Cinemaralita, was held at the heart of Sitio San Roque in Quezon City in the midst of threats of demolition of the urban poor settlement. Founded in 2012 by the Urban Poor Resource Center of the Philippines (UPRCP), the 2019 edition of Cinemaralita was organized by UPRCP), the San Roque chapter of the Kalipunan ng Damayang Mahihirap or KADAMAY (Federation of Mutual aid of the Poor) – a national alliance of associations and organizations from the Urban Poor sector, along with the Save San Roque alliance and SIKAD, a cultural organization which promotes urban poor rights. Since 2015, Cinemaralita are being held by UPRCP and SIKAD on various venues.
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